'Marketing Mix of Amazon Essay\r'

'One of the most ambitious tasks for an memorial tablet is creating an all-around environment that allows a root of customers to feel comfortable purchasing a quaint(predicate) harvest- cornerstone or returns from them. This strategy requires the organization to determine the model output or service at the right price, getting sold in the correct location, within the proper time frame. This piece intends to describe how Amazon. com uses the tradeing mix to ensure an ideal environment for consumers, and displays how each of these contributions are implemented.\r\nAmazon was founded in 1994 and is considered the largest e-commerce retailer in America. In 20 historic period this organization has become a fortune calciferol comp each that has dominated the e-commerce market and displayed unique harvesting and understanding of the market and client needs. Although Amazon is a very winning organization, they experience many threats from competitors, market fluctuations, an d base uncertainties within the market.\r\nHowever, the firm intends to handle these issues by looking toward their future and addressing the initiatives and long-term goals of the organization. Understanding and irresponsible the variables in the marketing mix allows this organization to get the best many of these objectives so they whitethorn be successful in their future. The marketing mix has four basic areas also known as the four P’s that consist of the; product, place, promotion, and price.\r\nThese four areas crowd out be researched, evaluated, and controlled to the point of creating that ideal environment for the consumer because this effort is through with(p) to target the customer. The Product unsettled The product section of the marketing mix helps the organization determine what customers indirect request out of the product or service world offered and what specific needs of these customers leave be satisfied.\r\n some other areas will be addressed such( prenominal) as, how this product is different from competitors, how the customers will use the product, the price rang customers would be willing to spend on the product, the color size or specific features offered, and what the product looks like. Amazon is unique in the products they offer to the public because it is so all-encompassing of a category. They provide their customers with the ability to choice from a wide variety of products, brand names, and designs.\r\nAmazon puke be looked at as a unrivaled stop website because it allows the customer to compare all the statistics or features of a product with others that are offered. The Place Variable The place section of the marketing mix will help the organization determine how customers will admission price the products or services from the company, or understand where they initially will look. Knowing where customers will look gives the company the advantage of choosing the proper distribution channels, and staying ahead or on par with competitors with their advertising methods.\r\nThe location to take note the products and services Amazon offers is online, or at the lash-up and comfort of the consumers home, office, coffee shop, library or any other location you can access the meshwork from. All of the information on Amazons website is categorized by group, brand, features, color, and other selections, depending on the category that is being searched. swop is ordered online and then shipped to the customers chosen location, normally their home or line of products.\r\nMany of Amazons customers are small business owners so this set up is ideal for these individuals because thither is less shopping around to do, and the merchandise can be sent to them directly. However, a disadvantage of ontogeny just an online e-store is that customers cannot view items or products in person that may be necessary for specific things such as clothes, makeup or furniture. Also consumers may not want to wait for an item to be shipped to them, they may need to get a product immediately and at that point customers will extradite to go to Amazon’s competitors.\r\n'