Rockstar Energy Drink Marketing Plan

I. ROCKSTAR, INC. Rockstar Energy Drink was founded by Russell Goldencloud Weiner, a doctor of nutritional enthomedicine, according to the Rockstar website. His p arents, two renowned herbalists, helped to produce the Rockstar formulations. Today, 3 formulas of Rockstar are on the market: Original, Cola, and Diet. The original formula was first of all launched in 2001, making the bon ton only 4 days old. The company is based in Las Vegas, Nevada, one of the trendiest locales of the United States, add to the cheeky Rockstar image. To enhance their image, Rockstars catchy slogan is Party same(p) a Rockstar. The Rockstar company is not publicly traded, but in around states is distributed by Dr. Pepper. Recently, Rockstar has teamed up with Coca-Cola Consolidated (CCBCC), Coca-Colas second largest distributor, as approximately other means to distribute the popular drink. Rockstar is an constancy innovator; by first introducing a 16oz sized canister it has differentiated itself from true energy drinks which come in an 8-8.4oz slimcan. angiotensin converting enzyme of Rockstars exclusive lynchpin ingredients, milk thistle, is a liver-protectant, detoxifier, and serves as a treatment for depression, as well as a hubbub remedy. Red Bull, ascendant the market share, is in store for some heavy competitor against the up-and-coming Rockstar. II. MARKETING RESEARCH A.

market Potential, Industry Sales, and Forecasts The energy drink industry is growing quickly, and it doesnt attend like it will be slowing down anytime soon. The fruit of energy drinks can be attributed to their tren dy image, convenience and manifold uses. En! ergy drinks can be used as mixers at clubs and bars or as coffee substitutes. According to culture Resources Inc., the energy drink dollar sign gross revenue in 2004 increased 54 percent from the prior year, with unit sales up 31 percent. Although its indirect competitors, much(prenominal) as sports drinks or teas, lease higher dollar sales, If you require to get a all-embracing essay, order it on our website: OrderCustomPaper.com

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