Journal Essay Example | Topics and Well Written Essays - 1250 words - 1

Journal - Essay Example Marketing management bases on the concept of situation analysis in which the manager has to keenly analyze and closely monitor the firm so that everything runs parallel to the firm’s objectives and mission. Since it is a broad field, situation analysis divides itself into the economic, competitive, cooperative, legal, social and political environments. The economic environment It is a major determinant of how the firm survives in a competitive market. This type of environment can bring with it marketing opportunities or constraints. For example, such factors as high inflation and unemployment can limit the size of the market that can afford to purchase a firm’s top-of –the-line product (Peter and Donnelly 17). The competitive environment Firms are after a similar raw material and target at same consumers. In this environment, the management must look out for competing firms, drive competitors out of the industry and aim at offering value sensible products to the consumers. Political environment It influences how the public views the product. It composes of the business critics, the public and other organizations. To guard the corporation image, the management must satisfy the standards set to avoid criticism. ... Operations management functions The functions are categorized under design and control issues (Mahadevan 16). For the design issues, the functions are realized in product and design development. This is a major importance since it facilitates creativity in production to withstand external competitions. In addition, there is improved quality management, which helps build trust with customers. Designing is important when locating and making layouts of facilities that enables efficiency in production. For control issues, operations management is a guide for forecasting, as it understands the flow and trends of products. This helps in controlling production such that there is neither surplus nor deficit. Supply chain management is put under control since it depends on the operations management decisions. Still, the operations management helps guide the maintenance management because the operations determine how frequent the maintenance practices are carried out. With all these summed up, there is a continuous improvement of operations in a company. The operations management faces competitive pressure. This is because of technological advancement today. This can be attributed to be a major challenge. On the same note, the pressure can be from the economic reforms. Organizational design Organizational design involves two complementary problems: how to partition a big task of the whole organization and how to coordinate the subunits so that they fit together (Burton et al). The problems make organizational design a continuous executive process that requires short-term and long-term resolutions. Since it is a continuous process, a systematic approach reveals what happens Step 1: getting started Every firm has a goal and mission