Ad Proposal for Apple 2014 Essay Example | Topics and Well Written Essays - 1500 words

Ad Proposal for Apple 2014 - Essay ExampleEXECUTIVE outline The principle intention of the paper is to analyze the present marketing strategy of Apple Inc (Apple) and depict the strengths and weaknesses of the same, which would further be considered for strategizing future campaigns. Contextually, keeping in experimental condition the strengths and loopholes of advertising in Apple, a proposition has been made to the companion, aiming at its launch of an ad campaign in the succeeding year, i.e. 2014. This proposal has been based on the outline of the past records of the advertising strategies adapted by Apple, which were further assessed from a critical point of view in order to identify its strengths and weaknesses, with respect to the ad campaigns. Observably, the principal(prenominal) strength of advertising approach of the company is its simplicity and its ability to ensure emotional connectedness with the targeted customers. However, the company is seen to be somewhat reluc tant towards targeting the non-competitive market with the armed service of its advertising, which has remained to be a debatable topic in the recent years. Contextually, a proposal has been made planning the future advertising campaigns of Apple, which has focused on enhancing the suppli usher outt of the advertising on the competitive and the non-competitive markets along with insuring maximum innovation of the same keeping the companys strengths and weaknesses into account. ... It is worth mentioning in this context that Apple has alike been focused on applying competitive brand imaging strategies, taking the approach of year-on-year ad campaigns. COMPANY OVERVIEW Being a renowned global Information converse Technology (ICT) company, Apple is principally engaged with the designing, manufacturing and marketing of innovative ICT products of high quality. The company is famous worldwide as an innovative brand and a innovate in advancing the quality features of ICT devices to de liver utmost conveniences to the customers. The success of the company worldwide can also be regarded as a by-product of its effective marketing and product strategy. Notably, the current marketing strategy of the company is based on the notion of simplicity and on the intention of developing a direct connection with the customers. Contrastingly, there are certain loopholes in the marketing section including lack of innovation and targeting non competitive markets that the company strategically desires to overcome in its future campaigns (Hoovers, Apple Inc. Company Information). CURRENT MARKETING STRATEGY OF APPLE INC (ADVERTISING) As discussed above, Apple is one of the biggest consumer electronics companies of the world. The success ratio of the company is shortly observable at an uprising path, owing to its effective policies and approaches to satisfy the customers. Among the major approaches of the company, it marketing tactics has a pivotal role in its success worldwide. For instance, the company believes that simple marketing campaigns are much better and effective in delivering favorable results. The marketing approach of the company, which works according to the changing market trend, can be stated as its major strength. In all its ad campaigns till