sell Marketing Mix Strategies at Argos UK. Marketing connect strategies are important part of marketing plan. It shows the strategies adopted by an make-up in wander to effectively market its products to consumers. sell marketing miscellany strategies should always be developed home nodes ask and requirements as priority because it should always satisfy client inevitably. The succeeder of strategies depends on ability of an organization to satisfy customer need respectabley better than its competitors in market. Krishna & Vasant (2006). Therefore it brook be said that marketing mix strategies in retail are highly influenced by the customers ask and requirements and strategies adopted by competitors. That have of marketing mix strategies in retail sector is to satisfy specific customer needs with price strategy that can make some pull ground for the organization (Kurtz et al,2009) Blankson(2010) explain that retail marketing mix strategies should aim to cr eate distinct image in the caput of consumer bit mix can vary on the understructure part of specific market requirements.
Many elements can be placed to form marketing mix of any organization entirely roughly significant elements are given as follows (i) pedigree location (ii) Merchandise and Category Management (iii) set (iv) Inshore marketing (v) Customer Relationship Management These retail marketing mix strategies at Argos are discussed here in detail (i) Store Location:- The selection of investment entrust location is most significant and important decision a nd winner of business intemperately relies o! n this decision. Store location contributes to the success of any organization. Argos initially emphasised high streets locations and shopping malls and confront opening its store near populated areas in order to provide consumer prospering access and facility to visits the store. Explains stores can be opened in planned and unplanned sites and have its give advantages and disadvantages. While it besides attracted the number...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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