Cognitive divergence http://www.ciadvertising.org/sa/fall_03/adv382J/mbabbott/index.htm viewed, 6 may, 2:27am M. Bruce Abbott, University of Texas in Austin, kinsfolk 2003 Introduction 1957 marked the release of the unitary multitude of formulate entitled "A Theory of Cognitive Dissonance". Its author, Stanford professor of Psychology Dr. Leon Festinger noniced a tendency for individuals to essay conformity among their attitudes and behaviors (Festinger, 1957). Sometimes a situation arises where attitudes or beliefs and behaviors ar not consistent with each other - thus know as variance. Festinger states "the existence of disagreement, being psychologically uncomfortable, leave behind run the soul to try to reduce the dissonance and achieve consent" and " when dissonance is present, in addition to trying to reduce it, the person will actively avoid situations and information which would likely gain the dissonance" (Festi nger 1957). Therefore, in a g...If you want to get a panoptic essay, order it on our website: OrderCustomPaper.com
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