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7 Summary Report A Comparative Review: Different Cultural Values alter International Market Communications in Western and Asian Markets. 1. Introduction. This paper leave review the recent interrogation and findings in the field of international merchandising on the subject of contrastive cultural set as they affect marketing mix element of promotion or market communications in Western and Asian Markets. Comparisons will be made on the market communications areas of sales promotions, public relations, and personal selling. The various cultu ral values are compared in the context of Ho! fstedes five cultural dimensions. The designing of this report is to summarize the research that compares different cultural values in Western and Asian markets and give practical applications for Hofstedes theories. This paper...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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