Nike Marketing Mix Strategy Outline

V. Marketing Mix Strategies Product Strategy (packaging, name, image, regulations, design, labeling) - -views consumers as hip, savvy, and media literate person -Products: Broken into 3 sections: Apparel, Equipment, and footwear. -Packaging: In 2011, started packaging in boxes that drill 30% less cardboard. Saves 200,000 trees each year. (Picture of Lebron packaging and spick-and-span boxes) -Maintain a high performance brand. durable and lightweight brake shoes. forward-looking engineering: http://nikeinc.com/investors/news/nike-inc-introduces-2015-global-growth-strategy Product variation -Such as in japan where runners prefer shoes lighter and with a view imbibe profile to the traditional designs make by Nike. --Nike ID: tailor shoes and frock ($100 m) Product Standardization wrong Strategy -Price leadership strategy / appraise based -- get up the price based on the hold dear the consumer places on the return. Nike spends lots of money to pro mote their image, and the consumer pays for it.

-Lebron X - $315 -low income areas -- lower shoe prices $15 canvas shoes with swoosh Distribution impart -Based in Beaverton, Oregon -Does not own any factories** -The one-third main product lines of Nikes brand - footwear, apparel and equipment - are made by nearly 600 contract factories that employ more than 800,000 workers in 46 countries round the world. -Distribution centers: -over 500+ Nike Stores + 20,000 retailers -Online Promotion Strategies Standardization Adaptation -European: Was viewed negatively as a fashionable, rough and arrogant b rand. (rather than progressive and high per! formance) -American basketball heroes werent solecism it. Swoosh viewed as an American image. Annoyed Europeans. Swooshification Toned down aggressive advertising. Sponsored association football teams in France, Spain, Germany -- Barcelona Olympics. Created new brands, Air Jordan, each Conditions Gear to landmark what their logo went on. 27% of sales in Europe -Started in China in 1991 with...If you want to get a dear essay, order it on our website: OrderCustomPaper.com

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